The platform identifies what matters. The team acts on it. Attribution proves it worked.
Solutions
Put your growth on autopilot.
Put your growth on autopilot.
Read about the products and services we offer to turn AI search into your next revenue channel.
The landscape
Search is a zero-sum game. You don’t win zero-sum games with a one-size-fits-all tool.
The Petra Engine
Queries
We build one-of-one prompt maps for your ICP
Step 1 — Real Searches
We start with real user searches, using opt-in panel data from AI search engines and traditional search data from Google and SEO tools. This is the foundation of your prompt map.
Queries
We build one-of-one prompt maps for your ICP
Real searches
Step 1 — Real Searches
We start with real user searches, using opt-in panel data from AI search engines and traditional search data from Google and SEO tools. This is the foundation of your prompt map.
Queries
We build one-of-one prompt maps for your ICP
Real searches
Step 1 — Real Searches
We start with real user searches, using opt-in panel data from AI search engines and traditional search data from Google and SEO tools. This is the foundation of your prompt map.
The Petra Engine
Tracking
Our platform benchmarks your performance.
Chain-of-Thought
The model's fan-out queries and interim citations: sources surfaced during the thinking process that the end users never see
Visibility & Rank
Sentiment
Share of voice
Final Citations
AI SEARCH
What are the best all mountain skis?
Thinking…
Chain-of-Thought
The model's fan-out queries and interim citations: sources surfaced during the thinking process that the end users never see
Visibility & Rank
Sentiment
Share of voice
Final Citations
AI SEARCH
What are the best all mountain skis?
Thinking…
The Petra Engine
Tracking
Our platform benchmarks your performance.
Chain-of-Thought
The model's fan-out queries and interim citations: sources surfaced during the thinking process that the end users never see
AI SEARCH
What are the best all mountain skis?
Thinking…
Visibility & Rank
Your brand's presence and ranking in AI responses versus key competitors, showing how often and where you appear
AI SEARCH
What are the best all mountain skis?
Visibility & Rank
1. Atomic Bent 100
Best for floating on soft snow, yet lively on groomers, according to Outside Magazine.
According to SkiMag, all mountain skis are a great choice if you're looking for a playful ski that works well on groomers.
Peakpowder
Sources
AI SEARCH
What are the best all mountain skis?
1. Atomic Bent 100
Best for floating on soft snow, yet lively on groomers, according to Outside Magazine.
Sentiment
According to SkiMag, all mountain skis are a great choice if you're looking for a playful ski that works well on groomers.
Peakpowder
Sources
AI SEARCH
What are the best all mountain skis?
1. Atomic Bent 100
Best for floating on soft snow, yet lively on groomers, according to Outside Magazine.
According to SkiMag, all mountain skis are a great choice if you're looking for a playful ski that works well on groomers.
Peakpowder
SHARE OF VOICE
Sources
AI SEARCH
What are the best all mountain skis?
1. Atomic Bent 100
Best for floating on soft snow, yet lively on groomers, according to Outside Magazine.
According to SkiMag, all mountain skis are a great choice if you're looking for a playful ski that works well on groomers.
Peakpowder
Sources
Final citations
Sentiment
The qualitative descriptions that accompany your brand mentions. AI's perception of your strengths and weaknesses
Share of voice
The level of influence that your brand's voice has in shaping industry narratives and informational responses
Final Citations
The sources cited in AI answers. Together with interim citations, they help us understand what drives model behavior
The Petra Engine
ACTION
ACTION
Our experts do 100% of the work to get your brand in AI responses
Our experts do 100% of the work to get your brand in AI responses
Platform Set-Up
Our experts handle full onboarding to the Petra Labs platform, including customized reporting, query selection and weighting, prompt tagging, and more.
Strategy Development
We build an AI search strategy designed to deliver on your business goals. We are an always-on team that stays ahead of model updates, user search behavior, and competitive threats.
Full Execution
Owned media, earned media, social, and more. Our experts provide premium copy-writing, technical site audits, and programmatic AEO. We secure earned media placements and manage your social presence on the most important surfaces.
Custom-built MMMs
We build custom attribution models that disaggregate the business impact from each lever of your digital marketing spend. Scroll to read more about how these models deliver continuous improvement over time for your business.
Platform Set-Up
Our experts handle full onboarding to the Petra Labs platform, including customized reporting, query selection and weighting, prompt tagging, and more.
Strategy Development
We build an AI search strategy designed to deliver on your business goals. We are an always-on team that stays ahead of model updates, user search behavior, and competitive threats.
Full Execution
Owned media, earned media, social, and more. Our experts provide premium copy-writing, technical site audits, and programmatic AEO. We secure earned media placements and manage your social presence on the most important surfaces.
Custom-built MMMs
We build custom attribution models that disaggregate the business impact from each lever of your digital marketing spend. Scroll to read more about how these models deliver continuous improvement over time for your business.
Platform Set-Up
Our experts handle full onboarding to the Petra Labs platform, including customized reporting, query selection and weighting, prompt tagging, and more.
Strategy Development
We build an AI search strategy designed to deliver on your business goals. We are an always-on team that stays ahead of model updates, user search behavior, and competitive threats.
Full Execution
Owned media, earned media, social, and more. Our experts provide premium copy-writing, technical site audits, and programmatic AEO. We secure earned media placements and manage your social presence on the most important surfaces.
Custom-built MMMs
We build custom attribution models that disaggregate the business impact from each lever of your digital marketing spend. Scroll to read more about how these models deliver continuous improvement over time for your business.
We build your MMM for AI Search. A platform that gets smarter with every action.
We build your MMM for AI Search. A platform that gets smarter with every action.
Attribution DEEP DIVE
VISIBILITY
ACTION
Strategy
Revenue
Attribution
Strategy
AI Search Strategy
A roadmap reverse-engineered from our platform’s citation data, prioritized by business impact and learning from our attribution models.
VISIBILITY
ACTION
Strategy
Revenue
Attribution
Strategy
AI Search Strategy
A roadmap reverse-engineered from our platform’s citation data, prioritized by business impact and learning from our attribution models.
FAQ
People usually ask us...
What does attribution look like in practice?
Most AI-referred traffic doesn't arrive with a UTM tag. It shows up as direct, organic, or dark social, which means the actual impact of AI search is significantly undercounted in standard analytics. Petra builds a custom attribution layer that identifies and surfaces that hidden traffic, connects it to pipeline and revenue, and turns AI search into a defensible budget line item.
What does attribution look like in practice?
Most AI-referred traffic doesn't arrive with a UTM tag. It shows up as direct, organic, or dark social, which means the actual impact of AI search is significantly undercounted in standard analytics. Petra builds a custom attribution layer that identifies and surfaces that hidden traffic, connects it to pipeline and revenue, and turns AI search into a defensible budget line item.
What is chain-of-thought data?
Before AI models generate a response, they often conduct a series of web searches and consult a wide range of sources. Petra captures that reasoning layer: what searches did the model run, which sources were consulted and then chosen, which entities were weighted most heavily, and more. This analysis often surfaces highly influential domains that are not revealed in the model's final response, and contribute strongly to our strategy work.
What is chain-of-thought data?
Before AI models generate a response, they often conduct a series of web searches and consult a wide range of sources. Petra captures that reasoning layer: what searches did the model run, which sources were consulted and then chosen, which entities were weighted most heavily, and more. This analysis often surfaces highly influential domains that are not revealed in the model's final response, and contribute strongly to our strategy work.
Does this replace our SEO program?
No, and it shouldn't. Great SEO work is foundational to AEO. We work closely with SEO teams on most of our engagements, using the insights from our visibility and attribution data to help support their efforts. Unlike traditional search engines, LLMs take into account every non-linked mention of your brand on the internet. Petra's attribution systems help integrate SEO teams' efforts with the broader digital marketing organization.
Does this replace our SEO program?
No, and it shouldn't. Great SEO work is foundational to AEO. We work closely with SEO teams on most of our engagements, using the insights from our visibility and attribution data to help support their efforts. Unlike traditional search engines, LLMs take into account every non-linked mention of your brand on the internet. Petra's attribution systems help integrate SEO teams' efforts with the broader digital marketing organization.
What is Petra Labs' pricing?
Engagements are custom-quoted and typically run in the low-to-mid five figures per month. The main drivers of scope are the number of brands or product lines being tracked, the competitiveness of the queries you're looking to optimize for, the complexity of attribution setup, and more. Pricing is most closely related to the level of effort required to move the needle in your category.
What is Petra Labs' pricing?
Engagements are custom-quoted and typically run in the low-to-mid five figures per month. The main drivers of scope are the number of brands or product lines being tracked, the competitiveness of the queries you're looking to optimize for, the complexity of attribution setup, and more. Pricing is most closely related to the level of effort required to move the needle in your category.
How is ROI measured?
Our impact can be measured a few ways. Efficiency gains as our insights help you optimize existing spend. Direct revenue and AI-referred traffic growth as visibility compounds. Improved brand sentiment and competitive positioning relative to how AI models describe you versus your competitors. And net new strategic intelligence that informs decisions well beyond the marketing team.
How is ROI measured?
Our impact can be measured a few ways. Efficiency gains as our insights help you optimize existing spend. Direct revenue and AI-referred traffic growth as visibility compounds. Improved brand sentiment and competitive positioning relative to how AI models describe you versus your competitors. And net new strategic intelligence that informs decisions well beyond the marketing team.
What does the platform do vs. the team?
The platform surfaces competitive intelligence across every major AI engine, powering the attribution layer that connects AI visibility to revenue outcomes. The team takes that intelligence and acts on it: building content, placing citations, managing distribution, and iterating on what moves the needle. The software tells us what's happening and why, but we don't stop there.
What does the platform do vs. the team?
The platform surfaces competitive intelligence across every major AI engine, powering the attribution layer that connects AI visibility to revenue outcomes. The team takes that intelligence and acts on it: building content, placing citations, managing distribution, and iterating on what moves the needle. The software tells us what's happening and why, but we don't stop there.
INTELLIGENCE