Key takeaways
OpenAI launched Businesses in ChatGPT in beta on November 10, 2026.
You can verify your business in ChatGPT’s new Business Hub and analyze its performance on ChatGPT through metrics such as mentions, website clicks, and discovery topics.
There are a few limitations to the data in the Business Hub. For example, current mention counts in Business Hub are most likely undercounting your brand’s presence in ChatGPT. In addition, some key metrics are not available in Business Hub, such as volume data for specific prompts.
Although the Business Hub still does not give you complete clarity into your brand’s presence in AI search, it provides valuable data that you should use to audit your approach to tracking your brand’s AI visibility.
What is Businesses in ChatGPT, and what data is available in ChatGPT’s Business Hub?
On November 10, OpenAI launched Businesses in ChatGPT in beta. It includes ChatGPT Business Hub, a dashboard that has three main functions so far.
First, the Business Hub allows you to create a verified business profile where you can directly add information about your business to inform the way ChatGPT describes your brand. This introduces a direct way to give ChatGPT accurate, up-to-date information about your products or services.
Business Hub also provides aggregated data on how people are discovering your business in ChatGPT: how often you’re mentioned, how many clicks your website gets, and the discovery topics that come up in conversations where your site is cited. Unlike typical AI visibility trackers, the data in the Business Hub includes real ChatGPT user conversations, not just simulations.
Last, eligible e-commerce and online service businesses in the U.S. can also set up a Business Agent, which can interact with potential customers and answer questions about your brand within ChatGPT itself.
The ChatGPT Business Hub displays your brand’s mentions, website clicks, and the most common high-level search topics through which people discover your brand (with the number of mentions for each).
How to claim your business in ChatGPT
If your business is eligible, we’d recommend claiming it in ChatGPT now.
Sign into ChatGPT, then open Business Hub in the sidebar and look up your business.
Pick the matching listing and select the ChatGPT account you’ll manage it from.
Verify the claim with one of the methods offered: a code sent to the business phone or email, a TXT record added to your domain’s DNS, or a Shopify connection.
Wait for OpenAI to review the claim.
Complete identity verification with Persona. Insights stay locked until it’s approved.
Are there any limitations to ChatGPT’s Business Hub?
ChatGPT’s Business Hub only shows aggregated data for high-level topic categories. It doesn’t disclose counts for individual prompts or subcategories. The Business Hub also does not provide total counts for the topics that your brand shows up in, so you can’t use its data to calculate your visibility as a percentage. In other words, you have the numerator for your mentions, but not the denominator needed to calculate your AI visibility in ChatGPT. To do that, you still need an AI visibility tool or managed service like Petra Labs.
In addition, as of today the mention counts in the Business Hub are most likely undercounting your brand’s mentions. ChatGPT only counts direct references to a business’s website as mentions, not mentions of a business or brand’s name. According to OpenAI’s help article on setting up your business, “For an online business, a mention counts when ChatGPT references the business’s website. The brand name alone doesn’t count.”
The Business Hub also sets undisclosed thresholds for the minimum number of mentions required for discovery topics to show up in the data, and the OpenAI help page itself acknowledges that mention counts may be undercounted: “Counts may be incomplete. A blank metric can mean activity hasn’t reached the reporting threshold, data is still being collected, or reporting is unavailable. It doesn’t necessarily mean zero activity.”
Although the Business Hub has a few limitations, it’s still in beta and will most likely continue to evolve and add new features. For now, we’d encourage every business owner to verify their business and explore their data.
What the launch of ChatGPT Business Hub means for your business, and what you should do next
If you haven’t already, you should verify your business in the ChatGPT Business Hub and review your mentions, clicks, and discovery topic metrics.
Next, if you’re already tracking your brand’s visibility in AI search, you should audit the prompts you’re tracking and compare them to the topics in the Business Hub to identify any gaps in your tracking. The Business Hub only provides high-level search topics, but if you see any topics that your current tracking doesn’t cover, you should add prompts for those.
If you use a self-service tool to track your AI visibility, you’ll need to add prompts yourself. However, if you’re a high-growth brand with a lean team or a complex enterprise who wants an end-to-end provider, you may want to consider using a managed service like Petra Labs to track your AI visibility.
Petra Labs already combines simulation data in our AI visibility tracking platform with real-world panel data to create a customized set of prompts most relevant to every business we work with. With the launch of ChatGPT Business Hub, we now combine the existing data in our end-to-end platform with the insights from the Business Hub data. This allows us to create a weighted prompt map for each of our customers to better focus customers’ content marketing efforts on the prompt topics that are driving the most mentions and traffic for their brand.
Using the right data points is the best way to tie your content marketing to revenue and create a real attribution model that helps you make smart decisions on how to allocate marketing spend for your business to win AI search. ChatGPT Business Hub may prove to be another powerful tool in your arsenal to help make informed, data-driven marketing decisions. Time will tell if it lives up to the title of “Google Search Console for AI Search.” The team at Petra Labs will be following its development closely.
Interested in learning more about how Petra Labs can help your brand win in AI search? Book a call with us today.
Frequently asked questions
Does ChatGPT provide data on my business mentions?
Yes. Since November 10, 2026, verified businesses can see their ChatGPT mentions, website clicks, and discovery topics for the past 28 days in ChatGPT Business Hub. For online businesses, the answer has to reference the business’s website for a mention to count.
Will claiming my business get it recommended more in ChatGPT?
According to OpenAI, claiming your business will not guarantee more visibility. However, claiming your business gives you control over your profile information, which ChatGPT may draw on alongside other sources.
Does it cost anything to claim a business in ChatGPT?
No. Verifying your business is currently free.
Is ChatGPT Business the same as Businesses in ChatGPT?
No. ChatGPT Business is OpenAI’s paid workspace plan for teams, called ChatGPT Team until August 2025. Businesses in ChatGPT is the program for claiming your company’s profile and seeing how it shows up in answers.
Can businesses see what people ask ChatGPT about them?
Only partially. The ChatGPT Business Hub displays high-level topic categories that your brand most frequently shows up in, but doesn’t disclose mention counts for individual prompts.
Do I still need AI visibility tracking with ChatGPT Business Hub?
Yes. Business Hub is limited to ChatGPT and doesn’t show prompts or competitors. In our view, ChatGPT Business Hub is best used as a supplementary data source to use in conjunction with separate AI visibility tracking.