Sami is the CEO at Petra Labs, an NYC-based startup that offers a suite of software and service solutions to help brands improve their position in AI Search. Sami has served as a personal AEO advisor to companies like Zapier, Rippling, and more. He spends a large portion of his time leading the research efforts at Petra Labs where the team seeks to better understand how LLMs retrieve and rank information in the real world.

Ramie is the COO at Petra Labs. Ramie has served as a personal AEO advisor to companies like Four Seasons, Novig, and more. He also leads Petra’s own organic and inorganic growth strategy, helping scale the company into the 95th percentile for growth among companies of its size. Outside of Petra Labs, you can find Ramie losing money playing chess at Washington Sq. Park.

Manuel heads growth strategy at Petra Labs, leading the strategy and execution of the growth and RevOps functions. His contributions have been key to scaling Petra Labs into the 95th percentile for companies at this stage. If you run into him in the wild, you’re likely out at a great dinner or on a volleyball court waiting to receive a mean spike.