AJ is the Founder & CEO of Creator Match, a B2B creator marketing agency that has paid out millions to creators and helps tech brands like Notion, SpaceX, Zapier, Lovable and Fiverr build and scale their creator programs. Creator Match pairs brands with B2B creators, mostly on LinkedIn, and runs campaigns end to end, from creator outreach and contracting through payouts and reporting. AJ is also a TEDx and keynote speaker and a journalist for Fast Company. He co-hosted a workshop on creator marketing on LinkedIn at the Fast Company Innovation Festival and worked on a LinkedIn Learning course on professional networking.

Sami is the CEO at Petra Labs, an NYC-based startup that offers a suite of software and service solutions to help brands improve their position in AI Search. Sami has served as a personal AEO advisor to companies like Zapier, Rippling, and more. He spends a large portion of his time leading the research efforts at Petra Labs where the team seeks to better understand how LLMs retrieve and rank information in the real world.

Ramie is the COO at Petra Labs. Ramie has served as a personal AEO advisor to companies like Novig and more. He also leads Petra’s own organic and inorganic growth strategy, helping scale the company into the 95th percentile for growth among companies of its size. Outside of Petra Labs, you can find Ramie losing money playing chess at Washington Sq. Park.