Kaleigh is a B2B content strategist who helps SaaS teams ship better content faster and get cited more often in AI search. After a decade writing for publications like Forbes and Vogue Business and an earlier stint in PR, she now focuses on how LLMs decide who to trust, and created the Source Signal Stack, a framework for building AI visibility through named human experts rather than brand-owned content alone. She also writes Context Window, a weekly newsletter on AI search, and is a creator herself on LinkedIn, X, and YouTube.

Sami is the CEO at Petra Labs, an NYC-based startup that offers a suite of software and service solutions to help brands improve their position in AI Search. Sami has served as a personal AEO advisor to companies like Zapier, Rippling, and more. He spends a large portion of his time leading the research efforts at Petra Labs where the team seeks to better understand how LLMs retrieve and rank information in the real world.

Ramie is the COO at Petra Labs. Ramie has served as a personal AEO advisor to companies like Novig and more. He also leads Petra’s own organic and inorganic growth strategy, helping scale the company into the 95th percentile for growth among companies of its size. Outside of Petra Labs, you can find Ramie losing money playing chess at Washington Sq. Park.